Get Invited

Welcome to Trustegrity. We want to thank you for your interest in our business community. Trustegrity provides a platform for networking, knowledge sharing and collaboration. Our mission is to be the preeminent membership community of entrepreneurs, professionals and trusted advisors dedicated to success. Read More »

Recent Blog

Tue, 09/20/2016 - 16:20

By Kevin McGourty

When I read management articles about the death of strategic planning, I am reminded by the quote Mark Twain quipped after hearing a major American newspaper printed his obituary.

“The reports of my death are greatly exaggerated.”

Yet there is some truth to the idea that strategic planning is dead. At least the traditional method of strategic planning many companies subscribe to.

 Traditional strategic planning is based on a top-down, command and control process. Where the senior management team define “the plan” based on detailed analysis of competitive playing field (industry and market situation), and define a step by step game plan, when executed, achieves their business objectives.

The problem with top-down, command and control planning

Henry Mintzberg, an internationally renowned thought leader in strategy identifies three fallacies of command and control planning:

First is the fallacy of predetermination.

When we believe we can know the future,  we are led to create a “rock-solid” plan based on our “predict and prepare” line of thought.  

Wed, 09/14/2016 - 18:24

By Debbie Harris

Boosting posts on Facebook is a great bang for your buck.  No kidding.  Facebook post boosting can have a dramatic impact on brand recognition, Facebook page Likes and driving people to your website and/or landing page.  I am not talking about Facebook ads that show up on the right-hand side of our page when we are on Facebook.  I am talking about Boosting Facebook posts, not running Facebook ads. We don’t usually recommend Facebook ads but often recommend Facebook post boosting.  Why?

Boosting a post allows you to manage your budget and target people who might be likely to Like Your Page and/or engage with your Facebook post.  If you are putting up a new Facebook Business Page, it’s a good idea to get a few posts up before you decide to boost the page.  You want people to see something when they get there.  There are two ways to boost; you can boost the page for Facebook Likes or you can boost a particular post.

Our Members Say

“Trustegrity is an impressive group of professionals and business owners, in...

Richard Galin Attorney

I have been a "net-worker" for the past 10 years, and have been in a variety...

Jenny Heafey CHRS, CCWS

"I joined Trustegrity about 6 months ago.  I really enjoy the meeting format...

Cathy Jones, CPA, CCIM

Trustegrity provides me the conduit to an elite group of advisors and...

Staci Scharadin, CFP® Professional

I enjoy the format of the Trustegrity meetings, specifically the roundtable...

Gina Bongiovi

I am a member of the Walnut Creek CA group and joined immediately after my...

Alex Gilmette

As a business coach, I work with clients to identify the specific results

Philip Cohen

When I arrived at my first meeting, I immediately felt the professional vibe...

Beits Livneh

"I had been a 2 year member of a widely-focused national networking group...

Paul Andrews
I have been a member of multiple networking groups over the past 10 years and...
Joe Laux

"The Trustegrity format fosters a friendly, informative environment that...

Jonathan Forstot

"I have been a member of many referral/networking organizations; have been...

Debbie Harris

I have enjoyed coming to the Trustegrity meetings and like the structure and...

Deepak Shroff

"The Power meetings are one of the most effective ways to gain a deeper...

Gary Patrone

“I find the Trustegrity meetings to be excellent source for professional...

John P Tokar, Financial Advisor

"My past experience with Networking Groups has not given me high...

Marvin Cantor

"My impression of this newly formed networking group is that we have...

Michael Long, General Manager

My experience with Trustegrity has been very good.  I have met some great

Colin McTernan, Owner

I think our group of individuals are very professional  and passionate about...

Roger E. Unger

I been a part of other networking groups, but this was the first time it

Eugene Maresh

Trustegrity has allowed me to deepen relationships with past acquaintances...

Donald R. Parker
I have been a member of Trustegrity SCO II for about a year now.
Paul Orscheln

"The Trustegrity format is a refreshing alternative to upper end...

Thomas Beyer

Knowing the benefits and value of networking, I was drawn to attending my...

Susan Curtin, CEO Insights 4 Results
I was part of the initial organizing group for the Silicon Valley chapter.
Chet Harmer

I've been involved with all of the major networking organizations.

Mike Balistreri

I have been a member of Trustegrity for over a year.

Reuven I. Rubinson, CPA, MBA

I have enjoyed meeting other professionals who are at the top of their...

Anita Webster

Are you of the mindset that you see value and like building deep...

Pello Walker

As many of us have done, I joined Trustegrity originally to network with...

Thomas Torgerson
Trustegrity has been a wonderful relationship based, business building...
Dr. Fred Dietzen

Our Members Say

“Trustegrity is an impressive group of professionals and business owners, in...

Richard Galin Attorney

I have been a "net-worker" for the past 10 years, and have been in a variety...

Jenny Heafey CHRS, CCWS

"I joined Trustegrity about 6 months ago.  I really enjoy the meeting format...

Cathy Jones, CPA, CCIM

Trustegrity provides me the conduit to an elite group of advisors and...

Staci Scharadin, CFP® Professional

I enjoy the format of the Trustegrity meetings, specifically the roundtable...

Gina Bongiovi

I am a member of the Walnut Creek CA group and joined immediately after my...

Alex Gilmette

As a business coach, I work with clients to identify the specific results

Philip Cohen

When I arrived at my first meeting, I immediately felt the professional vibe...

Beits Livneh

"I had been a 2 year member of a widely-focused national networking group...

Paul Andrews
I have been a member of multiple networking groups over the past 10 years and...
Joe Laux

"The Trustegrity format fosters a friendly, informative environment that...

Jonathan Forstot

"I have been a member of many referral/networking organizations; have been...

Debbie Harris

I have enjoyed coming to the Trustegrity meetings and like the structure and...

Deepak Shroff

"The Power meetings are one of the most effective ways to gain a deeper...

Gary Patrone

“I find the Trustegrity meetings to be excellent source for professional...

John P Tokar, Financial Advisor

"My past experience with Networking Groups has not given me high...

Marvin Cantor

"My impression of this newly formed networking group is that we have...

Michael Long, General Manager

My experience with Trustegrity has been very good.  I have met some great

Colin McTernan, Owner

I think our group of individuals are very professional  and passionate about...

Roger E. Unger

I been a part of other networking groups, but this was the first time it

Eugene Maresh

Trustegrity has allowed me to deepen relationships with past acquaintances...

Donald R. Parker
I have been a member of Trustegrity SCO II for about a year now.
Paul Orscheln

"The Trustegrity format is a refreshing alternative to upper end...

Thomas Beyer

Knowing the benefits and value of networking, I was drawn to attending my...

Susan Curtin, CEO Insights 4 Results
I was part of the initial organizing group for the Silicon Valley chapter.
Chet Harmer

I've been involved with all of the major networking organizations.

Mike Balistreri

I have been a member of Trustegrity for over a year.

Reuven I. Rubinson, CPA, MBA

I have enjoyed meeting other professionals who are at the top of their...

Anita Webster

Are you of the mindset that you see value and like building deep...

Pello Walker

As many of us have done, I joined Trustegrity originally to network with...

Thomas Torgerson
Trustegrity has been a wonderful relationship based, business building...
Dr. Fred Dietzen