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Recent Blog

Sat, 2017-01-07 06:33

By Janet Peischel

Like everything else these days, SEO has shifted. You put a lot of thought and effort into developing clever, insightful blogs, landing pages and social media posts. Here are 6 SEO Rules for 2017 to get the most out of your content investment.

1.Keywords: forget exact matches: think good intentions You no longer need an exact keyword to offer a relevant search result. Now search engines are seeing how people are interacting with your website. It’s about the post-click activity. Not only do you have to get the clicks, but you have to satisfy user intent.

2. Keywords: they ain’t what they used to be In the old days, we were told to load our landing page with our keywords. That was so yesterday. Then we were told to frontload them in the first paragraph and in our headlines. Now we learn that including keywords in headlines is becoming less important. Google has gotten smarter about interpreting our meaning. I love that technology is getting so smart. It used to be that if you wanted to rank for best restaurants, you had to say best restaurants three or four times. It’s still helpful to mention best restaurants, but the semantic meaning is becoming much more important. Now you can just talk about great dining experiences, good food and wine and the search engines will pick up on it.

Sun, 2016-12-04 14:50

By Gary C Laney

Have you ever asked yourself, "Am I referable"? If not, it's high time to consider why people would or would not refer you.

Some obvious characteristics that you need to be referable are;

1) Expertise. Education, professional certifications/designations and experience show proof of your expertise. Ask yourself how are you communicating your expertise? You can share and demonstrate expertise on business cards, brochures, on your website, via recorded videos, customer case studies, reviews and testimonials.

2) Responsive. Do you make your responses a priority to those who refer you and to the person being referred to?

3) Trustworthy. In the end, being referable means people can trust you with their human assets (friends, clients, associates, etc.).  Can others trust you?

4) Reciprocate. If you get a referral, you should reciprocate and give a referral.

5) Good Communicator. Do you communicate clearly and concisely regarding your commitments, expectations and timelines? Do you keep people updated about progress?

Our Members Say

“Trustegrity is an impressive group of professionals and business owners, in...

Richard Galin Attorney

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Reuven I. Rubinson, CPA, MBA

I think our group of individuals are very professional  and passionate about...

Roger E. Unger

Trustegrity has allowed me to deepen relationships with past acquaintances...

Donald R. Parker

I enjoy the format of the Trustegrity meetings, specifically the roundtable...

Gina Bongiovi

I am a member of the Walnut Creek CA group and joined immediately after my...

Alex Gilmette

Knowing the benefits and value of networking, I was drawn to attending my...

Susan Curtin, CEO Insights 4 Results

I been a part of other networking groups, but this was the first time it

Eugene Maresh
I have been a member of multiple networking groups over the past 10 years and...
Joe Laux

I have enjoyed meeting other professionals who are at the top of their...

Anita Webster

As many of us have done, I joined Trustegrity originally to network with...

Thomas Torgerson

I joined Trustegrity for the high level professionals it attracts, the...

Dana Earhart

My experience with Trustegrity has been very good.  I have met some great

Colin McTernan, Owner

I have enjoyed coming to the Trustegrity meetings and like the structure and...

Deepak Shroff

I've been involved with all of the major networking organizations.

Mike Balistreri

"My past experience with Networking Groups has not given me high...

Marvin Cantor
Trustegrity has been a wonderful relationship based, business building...
Dr. Fred Dietzen
I was part of the initial organizing group for the Silicon Valley chapter.
Chet Harmer

Trustegrity provides me the conduit to an elite group of advisors and...

Staci Scharadin, CFP® Professional

"The Trustegrity format fosters a friendly, informative environment that...

Jonathan Forstot
I have been a member of Trustegrity SCO II for about a year now.
Paul Orscheln

“I find the Trustegrity meetings to be excellent source for professional...

John P Tokar, Financial Advisor

"My impression of this newly formed networking group is that we have...

Michael Long, General Manager

"I had been a 2 year member of a widely-focused national networking group...

Paul Andrews

"The Trustegrity format is a refreshing alternative to upper end...

Thomas Beyer

"I have been a member of many referral/networking organizations; have been...

Debbie Harris

Are you of the mindset that you see value and like building deep...

Pello Walker

"The Power meetings are one of the most effective ways to gain a deeper...

Gary Patrone

As a business coach, I work with clients to identify the specific results

Philip Cohen

When I arrived at my first meeting, I immediately felt the professional vibe...

Beits Livneh

I have been a "net-worker" for the past 10 years, and have been in a variety...

Jenny Heafey CHRS, CCWS

Our Members Say

“Trustegrity is an impressive group of professionals and business owners, in...

Richard Galin Attorney

"I joined Trustegrity about 6 months ago.  I really enjoy the meeting format...

Cathy Jones, CPA, CCIM

I have been a member of Trustegrity for over a year.

Reuven I. Rubinson, CPA, MBA

I think our group of individuals are very professional  and passionate about...

Roger E. Unger

Trustegrity has allowed me to deepen relationships with past acquaintances...

Donald R. Parker

I enjoy the format of the Trustegrity meetings, specifically the roundtable...

Gina Bongiovi

I am a member of the Walnut Creek CA group and joined immediately after my...

Alex Gilmette

Knowing the benefits and value of networking, I was drawn to attending my...

Susan Curtin, CEO Insights 4 Results

I been a part of other networking groups, but this was the first time it

Eugene Maresh
I have been a member of multiple networking groups over the past 10 years and...
Joe Laux

I have enjoyed meeting other professionals who are at the top of their...

Anita Webster

As many of us have done, I joined Trustegrity originally to network with...

Thomas Torgerson

I joined Trustegrity for the high level professionals it attracts, the...

Dana Earhart

My experience with Trustegrity has been very good.  I have met some great

Colin McTernan, Owner

I have enjoyed coming to the Trustegrity meetings and like the structure and...

Deepak Shroff

I've been involved with all of the major networking organizations.

Mike Balistreri

"My past experience with Networking Groups has not given me high...

Marvin Cantor
Trustegrity has been a wonderful relationship based, business building...
Dr. Fred Dietzen
I was part of the initial organizing group for the Silicon Valley chapter.
Chet Harmer

Trustegrity provides me the conduit to an elite group of advisors and...

Staci Scharadin, CFP® Professional

"The Trustegrity format fosters a friendly, informative environment that...

Jonathan Forstot
I have been a member of Trustegrity SCO II for about a year now.
Paul Orscheln

“I find the Trustegrity meetings to be excellent source for professional...

John P Tokar, Financial Advisor

"My impression of this newly formed networking group is that we have...

Michael Long, General Manager

"I had been a 2 year member of a widely-focused national networking group...

Paul Andrews

"The Trustegrity format is a refreshing alternative to upper end...

Thomas Beyer

"I have been a member of many referral/networking organizations; have been...

Debbie Harris

Are you of the mindset that you see value and like building deep...

Pello Walker

"The Power meetings are one of the most effective ways to gain a deeper...

Gary Patrone

As a business coach, I work with clients to identify the specific results

Philip Cohen

When I arrived at my first meeting, I immediately felt the professional vibe...

Beits Livneh

I have been a "net-worker" for the past 10 years, and have been in a variety...

Jenny Heafey CHRS, CCWS