"Action is the foundational key to success" Pablo Picasso
Not another great idea, please. The world is full of people with the next big idea, yet most of their ideas will never amount to anything. The real key to success is execution. If you think about some of the biggest success stories recently in business, you know that what really differentiates companies from their competitors is their execution. Google wasn’t the first search engine, Facebook wasn’t the first social network, Apple wasn’t the first company offering a music download service. They all managed to offer something already out there in new and creative ways.
While ideas are easy, developing a winning execution strategy is as difficult as learning to ride a bicycle with your eyes closed. As a trusted advisor or a professional service firm, execution is about providing service in a way that is creative, refreshing, and new. Can you provide service in a way that stands out? If not, you risk getting lost. Your job is to develop a strategy that can help you be different and better than your competitors.
Coming up with a winning strategy is one of the hardest tasks you will face, so don’t try to do it alone. They don’t have to be employees. Build a team of advisors that can help you. Reach out to people you know to be strategic and creative you can work with. Anyone you trust and respect could be on your team. Set up a meeting outside of your office, somewhere fun, to help you and your team to think differently about execution.
Become an exceptional executor of ideas and you will see your business crush the competition. Executing like like the best requires patience, determination, and hard work. Your challenge is beyond your idea. It is your ability to be able to rethink your idea over-and-over, until you had developed something new. Keep rethinking and innovating.