By Pello Walker
Direct Mail isn’t that much different from a face-to-face sales pitch. For both it’s all about grabbing prospects’ attention first and only then selling them on your product or service. Without their interest piqued, it’s like talking to your teenager. In reality, Direct Mail isn’t that much different than selling your teenage son or daughter on cleaning their rooms.
First you have to dominate their visual arena. You step in front of the TV, right? For those of you who don’t have teenagers, that arouses both their visual and emotional senses. Then you must overwhelm their auditory receptors. What do you do? Make them remove their ear buds.