It is said that only 29% of happy and satisfied customer will refer your company. We are talking about happy customers, people that like your work. So, what can you do to get above the 29% mark?
1. Ask for referrals. Don't assume that people will refer you. Many people don't even think about referring you to their friends. Tell them that you want them to tell the world about how much they love what you do for them. Don't be shy. Ask.
2. Thank people for referring others to you. Be grateful, and thank people and thank them often. Email a personal note, or take them to lunch, or send a gift. If you have multiple referral sources get 3-4 of them together and take them out to lunch or happy hour. Show how much you appreciate them.