By Gary C Laney
Have you ever asked yourself, "Am I referable"? If not, it's high time to consider why people would or would not refer you.
Some obvious characteristics that you need to be referable are;
1) Expertise. Education, professional certifications/designations and experience show proof of your expertise. Ask yourself how are you communicating your expertise? You can share and demonstrate expertise on business cards, brochures, on your website, via recorded videos, customer case studies, reviews and testimonials.