Are you referable?

By Gary C Laney

Have you ever asked yourself, "Am I referable"? If not, it's high time to consider why people would or would not refer you.

Some obvious characteristics that you need to be referable are;

1) Expertise. Education, professional certifications/designations and experience show proof of your expertise. Ask yourself how are you communicating your expertise? You can share and demonstrate expertise on business cards, brochures, on your website, via recorded videos, customer case studies, reviews and testimonials.

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What does providing stellar customer service mean? Here are my seven tips!

By Gary Laney, CEO Trustegrity

Its a known fact that good customer service equates to an increase in customer referrals. So what kind of customer service does it require to get your customers and clients talking positively about you and your company?

Below are seven tips for creating stellar customer service.

Tip 1: Be responsive to customer needs and inquiries.

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Why Do You Need Referrals?

Why Do You Need Referrals?

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How Can You Increase The Number of Quality Referrals You Receive?

By Gary Laney CEO at Trustegrity


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Podcast 1 - Reasons You Need Referrals


Trustegrity Podcast Transcript

Trustegrity is an invitation-only membership community for entrepreneurs, for professionals and trust advisors dedicated to success.  Trustegrity provides a platform for networking, knowledge sharing and collaboration. 

Today I want to talk about some of the key reasons you want to have referrals in your business, and I know some people think, you know referrals they are really not for us, there are for some other kinds of businesses but in our business we don’t believe we need referrals or you know we can't get referrals, all kinds of excuses and really that’s what they are, they are just excuses.  I really can’t think of any business that could not benefit from referrals.

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How to Get More Business on a Silver Platter

I deeply admire people that manage to build substantial businesses through referrals. But, people that confuse networking with business on a silver platter make me queasy. Let me explain. There are some people that build great businesses through networking and there are some people that whine and moan about how networking doesn’t work. They will tell you that it is a complete waste of time. It doesn’t work because they can’t get new business from it. I am sure you have met the type. Don’t let them drag you down.

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Only 29% percent of happy customers will refer you - Can you improve on that percentage?

It is said that only 29% of happy and satisfied customer will refer your company. We are talking about happy customers, people that like your work. So, what can you do to get above the 29% mark? 

1. Ask for referrals. Don't assume that people will refer you. Many people don't even think about referring you to their friends. Tell them that you want them to tell the world about how much they love what you do for them. Don't be shy. Ask.

2. Thank people for referring others to  you. Be grateful, and thank people and thank them often. Email a personal note, or take them to lunch, or send a gift. If you have multiple referral sources get 3-4 of them together and take them out to lunch or happy hour. Show how much you appreciate them.

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How to Get Referrals from Prospects?

Getting referrals from your business network, friends, family, current and past clients is the smartest way to grow your business. Getting referrals from prospects is often overlooked, but it could have a huge impact on your business.

Growing your book of business from clients and prospect referrals is an important aspect of a winning game plan. It is true that we never want to miss an opportunity to ask a happy client for a referral, but we should also try and ask our satisfied prospects. Since most don’t even try you can inch ahead of many just by trying.

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How to Keep a Referral Alive and your Referral Source Happy

It finally happened. Your hard work of building your referral network is about to pay off. You have received a referral. This is no time to sit back and relax. What you do now will have a huge impact on your success with your new prospect and your referral source.

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The Best Way to Think of Referrals

It’s blurted from every direction how referrals are among the best ways to increase your sales. Experts proclaim that you have to ask for them, and ask for them at the right time. You have to be systematic, and be proactive, and never to forget how badly you need them. The most effective long term strategy to get referrals is through giving referrals.

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